Recently, the results of "2023 Shanghai Brand Leadership Benchmarking Enterprise" and "2023 Shanghai Brand Cultivation Benchmark Enterprise" organized by Shanghai Municipal Commission of Economy and Informatization were released. Since the introduction of the brand cultivation management system, Raykeen has continuously improved the comprehensive strength and influence of the brand from technology research and development, product iteration, service upgrading, and brand dissemination in multiple dimensions, which has been highly recognized by industry experts, and has been awarded the honor of "2023 Shanghai Brand Leader Benchmarking Enterprise". Only 15 enterprises in the city won this award.
△Shanghai Municipal Commission of Economy and Informatization official website public announcement map
Stick to the original heart Build a dream brand
Ten years ago, in the face of "no technology, no brand, no market" industry dilemma and challenges, Raykeen bravely break the situation, set up "a brand is a market, brand not stand market tough" concept, the establishment of a high-level R & D team to break through the "neck" problem. "neck" problem, and constantly improve the localization rate of key core components.
With self-developed high-performance products, full closed-loop quality service, successfully broke the monopoly of imported brands. At present, Raykeen has been ranked first in the market share of urology lithotripter laser treatment machine for five consecutive years, and the market share will be as high as 50% in 2023, which makes Raykeen the "Leader of Medical Laser in China".
△ market share data from Caizhao.com, Qianlima platform, according to the number of urology laser brand winning statistics
Quality is the foundation, service-oriented
Product quality is the cornerstone of brand building, Raykeen attaches importance to product research and development and innovation, the core technology of the product has complete independent intellectual property rights, has applied for more than 350 intellectual property rights.
In the process of product development, after the replacement of the core components of each product, the entire equipment will undergo the stringent 30 million times pulse aging test, in order to ensure the lasting stability of product performance and quality improvement.
For many years, our products have been ranked as Grade A in Shanghai's medical device credit rating, and have been honored with Shanghai's "Quality Benchmark" and the Third Prize of Shanghai's Key Product Quality Research Achievement.
For two consecutive years, Raykeen has won the "Excellent National Brand Gold Award" and the "First Place in Medical Laser Product Line" (including the first place in the core indicators of retention rate, comprehensive satisfaction, intention to repurchase rate, net referral value, and training satisfaction) in China's medical equipment. In the 2023 Shanghai medical equipment after-sales service satisfaction survey, the company won the first place in the medical laser category (watt-class high-power laser).
Popularization of technology, Passion for public welfare
Raykeen not only leads in technology, but also actively speaks out and dares to show its sword in the academic field. Through platforms such as the Anterior Gland Discussion, Surgical Elite Training Course, and Holmium Surgical Video Competition, Raykeen promotes academic exchanges and popularization of technology in the field of medical lasers, and paves the way for the growth of young doctors.
At the same time, actively participate in CUA, AUA and other domestic and international industry events, so that the influence of the Raykeen brand from China across the overseas, so that the world to hear the strong voice of China's medical laser.
Actively participate in the "walk through China's prostate counties (glands), U medical public welfare line and other large-scale public welfare, Gongshan County People's Hospital in Yunnan Province, Rikaze from Tibet People's Hospital, Pingchang from Sichuan County People's Hospital, Dangshan from Anhui County People's Hospital donated laser treatment machine, to help solve the remote areas of the "difficult to see a doctor, expensive to see a doctor, " problem. To help solve the problem of "difficult and expensive access to medical treatment" in remote areas, and to make minimally invasive laser technology benefit more grass-roots people. Donation to the earthquake-stricken areas in Gansu, to interpret the brand spirit of "From Light To Love" with practical actions.
Facing the world, brand sailing
2024 is the starting point of the new decade of "One Belt, One Road", and it is also the new leap of Raykeen's "Brand Going Overseas". Our products and services have been exported to more than 10 overseas markets, and have won the recognition of international customers. Overseas doctors from Russia, Indonesia, Thailand, Brazil and other countries visit China to learn and exchange medical laser technology, and we have become a bridge connecting Chinese and foreign medical laser technology.
In the future, Raykeen will continue to lead the development of China's medical laser industry, embrace the world with a more open attitude, so that the light of the RKN brand will illuminate the future path of global healthcare.
